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Covert Persuasion As sales strategy: Use Fear to increase sales

Dantalion Jones said in his book "Mind Control 101" we constantly try to influence other people for any reason (eg education). The desire to change mind and other behaviors is a major communication functions. The neuro-linguistic programming (NLP) is used everywhere: for example, when motivate a prospect to purchase a product or service specific, creating panic in the sale of a given stock; instill confidence in the authority who speak on television, the creation of contempt for the competition while building greater customer loyalty, providing higher income; sell a product under-assessed for a higher price for having caused someone to re-evaluate their previous beliefs. Over there are models of communication and behavior that can help you improve your relationships with customers, and become more efficient in all sectors your business.

But how do you use NLP to persuade another person to buy or try your product or service, or change its behavior? Ken Hogan answers this question explicitly in his book "Covert Persuasion: Psychological Tactics and Tricks to win the game. " His book provides assistance in using the skills of NLP hypnosis in personal and professional life Covert. Or persuasion is the ability to subtly communicate with the subconscious mind of another person, bypassing the critical mind. As it often occurs in the course of a seemingly regular conversation, it is also known as conversational hypnosis.

An amusing example the use of covert hypnosis has been presented on TV by Derren Brown where he influenced his friend to buy a BMX bike. The bike was never mentioned in conversation, but it was hidden in messages such as "Let me tell you how I buy (K) gifts …. by (cycling) in creating the strong feeling of desire …. They beam with excitement for her. "Another amusing example may be presented in education where Derren demonstrates the ineffectiveness of telling children something they should not do (like "Do not push this button red! ") Without giving further instructions and ignoring the fact that our subconscious does not differentiate between a negative and a positive affirmation.

Hogan argues that the middle button by using the hidden persuaders is to find ways to raise people's personal process. These processes may be in the form beliefs, personal assumptions, trends and values, and their strategy for making decisions. Hogan offers eight strategies that could be Useful when using the hidden persuaders. Firstly, you should identify a targeted problem. It's something that your prospect does more experience (eg high costs, poverty, debt). "Omega" strategy is a strategy of persuasion that attempt improve or enhance the value of a product, but focuses only on reducing resistance. Hogan makes a "fear" as a good example on how to effectively influence the population because fear is something we are all wired to fight or flee. A good example here would be a sales campaign of T. Harv Eker. Eker is very aware of the programming language and uses it in his program when changing "Your Money Blueprint ". Eker uses fear to scare people to death when claiming" If your plan money is not defined for a high level of success, you'll never have much money. And even if you do somehow, you'll most likely lose it! "

Hogan says the key to persuasion is to give instructions or steps in the direction or influence behavior. Say simply someone to do something "Do not push the red button" or "If your plan money is not set to a high level of success, you're doomed! "is doomed to failure because it did not include instructions. However, if people have heard these phrases from thousands times already (such as "Smoking will kill you!"), they are vaccinated against it, and they do not pay attention to this petition, not more. Hogan claims that first we need to scare people into hell and then they give clear instructions to follow. Therefore, Harv Eker gives instructions such as "The good news is that you can actually reset your money plan to create natural and automatic success." You can attend Millionaire Mind Intensive Seminar and define your model in silver on the high level of success.

Hogan advises that if you use fear in a communication to encourage someone to buy your product or service, you must also include step-by-step instructions you a message to to be successful. Thus, based on neuro linguistic programming, United Eker madness that is doing the same things and expect different results. According to Ken Strong NLP assumes that what appears to be "wrong" with someone is actually the perfect answer to their current map of their world or your so-called "money blueprint". By changing your map or plan (that is to say, how you think the world and your place in this world), you can change your behavior. Hogan gives an example of research where 69 percent of those told to imagine their car being vandalized, said they would return to the car to check if the doors were locked. Where people experience the anticipated regret, they tend to take steps to prevent regrets.

About the Author

Rachel U.Richmond runs the successful website  ”How to Increase Sales with the Power of Your Mind“. She focuses  mainly on psychology of selling, NLP and covert hypnosis. She also shares her own experience in this field.  Discover how to increase sales using covert persuasion and NLP by visiting  this website http://www.squidoo.com/mindpowersalesstrategies>

Millionaire Mind Intensive Singapore – T Harv Eker

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